STRATEGIES OF SPEECH INFLUENCE AS A COMPONENT OF COMMUNICATIVE COMPETENCE

Abstract

The purpose of the study is considering speech strategies and tactics and their implementation in institutional discourse texts for the improvement of the communicative skills of philologists. The target audience also includes representatives of those fields where communicative influence is part of professional competencies due to their interaction with people and necessity to convince, change attitudes and values, and achieve compromise. The novelty lies in a comprehensive approach based on the material of several languages ​​to the study of institutional communication, strategies and tactics of institutional discourses agents not being systematically presented in the theory of language before; in revealing linguistic, stylistic and rhetorical devices used in their implementation as well as specificity of speech behavior of the representatives of the discourses considered. Based on the results, it is possible to create master classes in judicial, socio-political rhetoric, and help with presentations of scientific reports.