LANGUAGE NORM AND THE PROCESS OF ITS DESTRUCTION IN THE RESEARCH OF LINGUISTS UIS

Abstract

The article focuses on rethinking of the criteria for speech culture qualities. Different research
linguists’ points of view are considered to define the parameters of literate ‘standard’ speech and types of
mistakes. It is stated in the article that the existing criteria of oral and written speech evaluation are
traditional and date back to the XXth century. The article puts a special focus on mass media texts as the
mass media language is supposed to be literate based on the reasons connected to a possibility of
disruption in the relations between a consumer and a mediaproduct. The authors argue that while in the
XIXth century a literary, standard language was corresponded to the language of fiction literature, nowadays
it is associated with the language of mass media. The authors agree on other researcher’s opinion that the
mass media language can lead to blurring of the norm and that the Russian language of today in general
and the language of mass media in particular is developing under the influence of oral speech domineering.
Blurring of the norms in the Russian language is considered as a natural process preconditioned by the
language evolution.
Key words: speech culture, language norm, Russian language, literature language, mass media
language.